Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. In some cases, this is a crash course for those who aren’t sure where to start.
I’ve been ...Read More
When should you change your messaging due to a crisis? When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue?
These are questions that many businesses and advertisers are ...Read More
I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager.
You know the Boost ...Read More
Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you ...Read More
Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising.
It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot.
Thanks to Facebook’s constantly ...Read More
Facebook has a variety of targeting options. Knowing which to choose for specific scenarios can be confusing.
In advertising, a specific product or service may only be relevant to owners of certain devices. For instance, a Facebook ad for an ...Read More