There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks?
After reading this post, ...Read More
Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic.
How much of your traffic comes from Google? From Instagram? From somewhere else? Are the ...Read More
A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it?
Last year, Lucas dug into the question of an ...Read More
One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it?
First, credit is due. Peter Frisch, a ...Read More
Video marketing is perfect for building trust, and connecting with people who like you and began to become familiar with you. These YouTube marketing tips are the same as the home business superstars use. Change happens if done for 90 days. ...Read More
It’s definitely that time of year. You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. You wake up every morning poised for disaster.
Perhaps one or all of these thoughts races through ...Read More