A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be.
Why ...Read More
When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager?
While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do ...Read More
Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, ...Read More
How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign.
I’ve been using this approach since 2015. It still works today.
An evergreen Facebook ...Read More
There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks?
After reading this post, ...Read More
Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic.
How much of your traffic comes from Google? From Instagram? From somewhere else? Are the ...Read More