Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is ...Read More
Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you ...Read More
Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising.
It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot.
Thanks to Facebook’s constantly ...Read More
Facebook has a variety of targeting options. Knowing which to choose for specific scenarios can be confusing.
In advertising, a specific product or service may only be relevant to owners of certain devices. For instance, a Facebook ad for an ...Read More
You recently started a Facebook ads campaign. Your ads aren’t performing as well as you had hoped. Your impulse will be to make a change or stop the ads entirely. Instead, you may want to wait.
Why? The Learning Phase. ...Read More
Your Facebook ads campaign is working great. It’s profitable. Then, you decide to make an edit. Your ad set re-enters the learning phase, and everything goes to hell.