Your Facebook ads campaign is working great. It’s profitable. Then, you decide to make an edit. Your ad set re-enters the learning phase, and everything goes to hell.
The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This tunnel vision neglects the importance of traffic.
You build campaign after campaign driving people to a sales page. ...Read More
If you have a universal audience, it may be a good idea to create ads in multiple languages to reach your potential customer in their native language. This process just became a lot easier with Facebook’s new ...Read More
If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact.
Strangely, it’s a different ...Read More
Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. Today, let’s take a closer look at this as it relates to Facebook lead ads.
Lead Ads Distribution
When you ...Read More
There are reasons you may want to edit your Facebook ad destination URL by placement. It’s an option that helped me dig deeper into some suspicious results, and I wanted to share the experience with you.
When an ad suddenly ...Read More
What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit?
There are reasons your ads aren’t succeeding. There are things that ...Read More
Instagram: Opinions Abound!
Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own secret sauce.
Some advertisers have grown their audiences organically, without paid promotion, using ...Read More