Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it ...Read More
Advertising on Facebook and Instagram involves details which can seem complicated. To nurture skills, advertisers often look for simplified how-to instructions for topics, particularly to help them have conversations with people who are less involved with the details of ...Read More
When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager?
While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do ...Read More
Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, ...Read More
How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign.
I’ve been using this approach since 2015. It still works today.
An evergreen Facebook ...Read More