Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the ...Read More
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There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks?
After reading this post, ...Read More
Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic.
How much of your traffic comes from Google? From Instagram? From somewhere else? Are the ...Read More
More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off.
This is a very big change to the structure of Facebook campaigns. In ...Read More
A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it?
Last year, Lucas dug into the question of an ...Read More
Leverage the power of auto suggestion and graphic images to help you keep the principles and teaching of Think and Grow Rich front and center.
You can get your 56 quotes from the book in ...Read More
Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “a more holistic view of the customer journey, both on and off Facebook.”
“Holistic” is a fancy way of saying “complete.” Essentially, Facebook Attribution ...Read More
One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it?
First, credit is due. Peter Frisch, a ...Read More
One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to ...Read More